Category Archives: Weekly Book Entry

Estrangement (Verfremdungseffekt)

1.- The distancing effect, commonly mistranslated as the alienation effect (German: Verfremdungseffekt), is a performing arts concept coined by playwright Bertolt Brecht “which prevents the audience from losing itself passively and completely in the character created by the actor, and which consequently leads the audience to be a consciously critical observer.”

2.Artist working with estrangement: Peter Mammes

“In his artist’s statement Mammes says, ‘the work endeavors to distract the viewer from usually perceived normality.  The viewer is led by the work to question habitual assumptions about familiarity. Ironically, the body of work also comments on estrangement and rejection.'”

3.- I covered the faces inside the book with black cards, taking away the human aspect by covering their expressions. This pulls the viewer away from any engagement with the people and the expressions but rather solely with the atmosphere of their surroundings.



1. the shaping of texts’ meanings by other texts. It can include an author’s borrowing and transformation of a prior text or to a reader’s referencing of one text in reading another. The term “intertextuality” has, itself, been borrowed and transformed many times since it was coined by poststructuralist Julia Kristeva in 1966.

Intertextuality is critical for creating meaning in ads that rely on visual representation to carry their message. Text may be minimal and function as a ‘key’ to decoding a cryptic visual message, or text may be completely missing from the ad.


2.- Intertextuality is required for media, and brand, literacy. Take the below Absolut Vodka ad. Without understanding the shape of the bottle, or what “Absolut” is, the ad would make no sense. Intertextuality is also an important component of these parody ads.


3.- My application of intertextuality:





1. a form of sculpture comprised of “found” objects arranged in such a way that they create a piece.

2. Since first working with assemblages about 3 years ago, I have enjoyed the monochromatic assemblages of Louise Nevelson.

Another artist is Joseph Cornell:

3.- Create a visual response to that concept in/with your found book.



Negative Space

1. Negative space is the space between objects or the parts of an object, for example the area between a cup and its handle. Also the space between an object and the edges of the canvas, i.e. the space around an object.

The simplest way to describe it is as: “space where other things are not present.”

2. Example of one artist working with that technique.

Emma Leonard - A Perfect Mess drawing showing nehative spaceEmma Leonard - Prufrock

These pieces by Australian artist Emma Leonard utilize negative space to create light and movement that brings focus to her work in pen, pencil, and watercolor.

3 Create a visual response to that concept in/with your found book.

I created a composition where I experimented with tape transfers and paint, while practicing last weeks cut up technique by cutting out Newspaper headings. The end product was a mix of intentional and unintentional collaboration of these elements and the beginning of the book.


automatism (cut-up technique)

Automatism – Allows chance to play a major role in the composition, drawing on the unconscious mind, states of trance, or dreams. Uses spontaneity to create a piece of art.

Cut Up Technique – Cutting words out of a written piece of work, then rearranging them to create entirely new phrases and meanings.

Artist working with cut-up technique: Jonathan Safran Foer

Tree of Codes, Jonathan Safran Foer


My take on this technique was to scramble some graffiti text from the Anthony Lister book. The original quote read “solidarietà al gramigna“, which means solidarity with the grass in Italian, was scrambled to write “Ganar(to win) game solitaire,” which i strung together to form the sentence along the lines of win a game of solitaire.


Cut up result

Cut up result

Found Object

anthonyLISTER: tales of white trash prophecy

Anthony Lister is an Australian, New York City based, artist. His book is a collection of his work and experiences, including fine art portraits of Spiderman and Superman, live installations involving a captive Batman, and photos of friends, family, city folk.

I got the book from my cousin after he came back from Miami. He handed it to me saying “here, I got this for you cause you like all this weird art stuff.” Come to find out, he got it for free with some shirt he bought. I chose it because it is an interesting book to flip through, and up til now I have only done so fairly infrequently. I figured I could expand on the book, utilizing the great photographs inside to make some interesting pieces.